Welch’s Celebrates Summer with Launch of Non-Alcoholic Sparkling Rosé

Welch’s Kick Off Rosé Season with New Non-alcoholic Alternative for 1 in 3 Adults Who Don’t Drink Alcohol

CONCORD, MA (March 19, 2018) — Summer is right around the corner and that means it’s time to raise a glass and celebrate. Welch’s is kicking off rosé season by launching its new Sparkling Rosé – a bubbly non-alcoholic beverage that allows everyone to celebrate and #RoséYourWay!

According to Forbes Magazine rosé wine sales experienced a 53 percent increase in volume in 2017. Designed to capitalize on the “Rosé All Day” wine trend, Welch’s Sparkling Rosé has a beautiful distinctive pink color and a light, refreshing taste that fits into the non-alcoholic lifestyle that spans all ages.

The Washington Post says one in three American adults don’t drink any alcohol, and another 30 percent consume less than one drink per week—yet there are few summer beverages that have the look and flavor profile of sparkling wine without the alcohol. Millions of Americans will be celebrating everything from birthdays to baby showers to bachelorette parties this summer, and many of them will be looking to serve a non-alcoholic option. For celebrations big and small, Welch’s Sparkling Rosé allows everyone to participate in the celebration and say “Cheers” with a non-alcoholic beverage that is refreshing, fun and only 70 calories per serving

“The Welch’s Sparkling franchise is busting out of the holidays,” said Matt Smokler, Associate Brand Manager with Welch’s. “We’re expanding our great sparkling juice tradition into summer with the introduction of Sparkling Rosé, so consumers looking for non-alcoholic offerings can celebrate all year long. With a crisp, balanced formulation that combines the sweetness and tartness of ripe summer fruit, and does not include any high fructose corn syrup or added sugars, Welch’s Sparkling Rosé is both a refreshing and health-conscious choice for a wide variety of summertime occasions.”

Welch’s Sparkling Rosé has also captured the attention of sommeliers like Annie B. Shapero, founder of DiVino in New York City. “It’s not easy to recreate the clean, dry, vibrancy of a sparkling rosé wine without alcohol. Welch’s Sparkling Rosé features a signature fruit bouquet and a shimmering fresh finish that allows non-drinkers, pregnant or breastfeeding women, and others living a non-alcoholic lifestyle to raise a glass at festive occasions, which is pretty revolutionary,” says Shapero.

Welch’s Sparkling Rosé is available now in major national retailers such as Target, Kroger, and Walmart, as well as on Amazon. Follow the hashtag #RoséYourWay on social media for tips on how to pair Welch’s Rosé with summer menus. Visit our website for additional product information.

Contact us for an interview with Annie Shapero, who can talk about pairings and the rosé trend, and Matt Smokler from Welch’s who can speak about this new product.

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Media Contact: Aaron Gouveia, Schneider Associates   TEL 617-646-3309   EMAIL: agouveia@schneiderpr.com

 

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