CREATIVE WRITING AND MARKETING

We produce quality content to promote your business and your brand, ranging from informational web content to evocative prose. DiVino also collaborates with expert filmmakers to produce successful marketing videos.

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In today’s click-and-share culture impactful marketing is more important than ever. Your first words and images must capture the attention of your audience in order to tell your story.

CREATIVE & CONTENT WRITING

Annie B. Shapero (CEO of DiVino) began her career as an English instructor and Italian-English translator. She then worked for years as a travel, food and wine writer and editor for books, magazines and websites. Her writing credits include: Time Out, Insight Guides (APA Publications), Eye Witness and Real City Guides (Dorling Kindersley), Real City Guides, Eurocheapo.com, WHERE Publications, Haute Life Press, and Draft Magazine.

She understands the power of language not only as an art form but also as a valuable sales tool.

At monthly lifestyle and culture magazine, WHERE Rome, she produced both editorial and ad copy as part of a two-woman team.  While abroad she also published articles on food and fashion.

Here in NYC Annie works with food, wine and lifestyle custom publisher, Haute Life Press to create magazine content spanning interviews with celebrity chefs and sommeliers and travel and culture stories.

VERSATILE WEB CONTENT

Her wine and romance column ran regularly on the JDATE.com blog with a readership in the hundred of thousands nationwide. [link]

Annie has provided original content as well as English translations for winery websites like CANTINE LUPO and ALMA WINES. Her expertise in wine terminology as well as her inclusive and evocative approach to wine communication makes her the ideal voice for your brand.

When the creators of Eau d’Italie  launched a new and highly personal perfume line Annie drafted their brand story as well as emotionally impactful fragrance descriptions for the packaging.

IMAGES AND WORDS TO TELL YOUR STORY

We were hired to write and produce a video marketing initiative by Pasternak Imports on behalf of Los Vascos winery as well as an ‘About Us’ video promo for niche Perfume house Eau d’Italie.

As the co-founder of Nez Bar we review wine, cocktails and fragrances using what we describe as multisensory storytelling. A mélange of photography and evocative prose intended to recreate the sensation of scent and flavor. In its first year Nez Bar was enthusiastically received and sought after by the fragrance industry. We’re still unpacking perfume samples awaiting review.

Schedule a free consultation.

annie@divinonyc.com

646.662.3367