CREATIVE WRITING AND MARKETING
In today’s click-and-share culture impactful marketing is more important than ever. Your first words and images must capture the attention of your audience in order to tell your story.
CREATIVE & CONTENT WRITING
Annie B. Shapero (CEO of DiVino) began her career as an English instructor and Italian-English translator. She then worked for years as a travel, food and wine writer and editor for books, magazines and websites. Her writing credits include: Time Out, Insight Guides (APA Publications), Eye Witness and Real City Guides (Dorling Kindersley), Real City Guides, Eurocheapo.com, WHERE Publications, Haute Life Press, and Draft Magazine.
She understands the power of language not only as an art form but also as a valuable sales tool.
Here in NYC Annie works with food, wine and lifestyle custom publisher, Haute Life Press to create magazine content spanning interviews with celebrity chefs and sommeliers and travel and culture stories.
VERSATILE WEB CONTENT
Her wine and romance column ran regularly on the JDATE.com blog with a readership in the hundred of thousands nationwide. [link]
Annie has provided original content as well as English translations for winery websites like CANTINE LUPO and ALMA WINES. Her expertise in wine terminology as well as her inclusive and evocative approach to wine communication makes her the ideal voice for your brand.
IMAGES AND WORDS TO TELL YOUR STORY
As the co-founder of Nez Bar we review wine, cocktails and fragrances using what we describe as multisensory storytelling. A mélange of photography and evocative prose intended to recreate the sensation of scent and flavor. In its first year Nez Bar was enthusiastically received and sought after by the fragrance industry. We’re still unpacking perfume samples awaiting review.